Recently, personalized marketing has become a force in bricks and mortar stores as well, with the advent of statistical inference targeting technology as described by Jesse Quatse and Amir Najmi. Discounted items are printed differently for each shopper in grocery superstores based upon the individual's shopping records for the year. The greater detail, easy product identification, and repetitive product resale of grocery stores leads to much higher redemption rates, currently at 40% and above with the product SmartShop
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